At Prosto, we select jewelry that
individuals infuse with their own
meaning, transforming them
into personal talismans
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Lookbook
New collection: OPEN
The Open Hearts collection is emotional armor in silver — soft lines, sincere shapes, and a spark living in every heart: of love, of memory, of light.
Shop now
HEA
RTS
Hello! My name is Masha Churkin,
I am the creator of PROSTO JEWELRY
PROSTO JEWELRY is a multi-brand store with its own line of jewelry and a creative jewelry studio. My family has been involved in the jewelry business for 30 years, so our brand is not about the price per gram of jewelry but about refined quality honed over the years, warranty service for jewelry, and vibrant modern design. We handle complex jewelry tasks with equal ease and keep our finger on the pulse of trends. We know the importance of not being afraid to experiment and simply have fun.
Bestsellers
In the bestselling category, we’ve gathered jewelry that our customers have chosen most frequently over our 6 years of operation, and we wholeheartedly embrace their choice
stay tuned!
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Media about us
Our brand is making waves in magazines and online – they’re talking about us, and it’s pretty cool!
PROSTO Jewelry: Gde se strast prema naktitu pretvara u umetnost
Russian entrepreneurs in Serbia
Constructive jewelry
At the 3rd Ural Industrial Biennial
Artistic jewelry inspired by constructivist architecture