About Us
When you love doing
something and you do it
well, everything becomes
simple
Masha Churkin
Launched her first collection at 20
Masha’s family got into the jewelry business even before she was born. When she turned 20,
she released her first jewelry collection and since 2017 she’s been developing her own brand PROSTO. Masha went from bijouterie
to precious stones and metals and opened her first offline store in Moscow.
Masha’s family got into the jewelry business even before she was born. When she turned 20,
she released her first jewelry collection and since 2017 she’s been developing her own brand PROSTO. Masha went from bijouterie
to precious stones and metals and opened her first offline store in Moscow.
Masha’s family got into the jewelry business even before she was born. When she turned 20,
she released her first jewelry collection and since 2017 she’s been developing her own brand PROSTO. Masha went from bijouterie
to precious stones and metals and opened her first offline store in Moscow.
Masha’s family got into the jewelry business even before she was born. When she turned 20,
she released her first jewelry collection and since 2017 she’s been developing her own brand PROSTO. Masha went from bijouterie
to precious stones and metals and opened her first offline store in Moscow.
Masha’s family got into the jewelry business even before she was born. When she turned 20,
she released her first jewelry collection and since 2017 she’s been developing her own brand PROSTO. Masha went from bijouterie
to precious stones and metals and opened her first offline store in Moscow.
Masha’s family got into the jewelry business even before she was born. When she turned 20,
she released her first jewelry collection and since 2017 she’s been developing her own brand PROSTO. Masha went from bijouterie
to precious stones and metals and opened her first offline store in Moscow.
Mikhail Ivanov
Joined business in Belgrade
Husband of the brand’s founder, Masha. Joined the team after the store opened in Belgrade. Responsible for technical matters, accounting and communication with contractors.
Husband of the brand’s founder, Masha. Joined the team after the store opened in Belgrade. Responsible for technical matters, accounting and communication with contractors.
Husband of the brand’s founder, Masha. Joined the team after the store opened in Belgrade. Responsible for technical matters, accounting and communication with contractors.
Husband of the brand’s founder, Masha. Joined the team after the store opened in Belgrade. Responsible for technical matters, accounting and communication with contractors.
Husband of the brand’s founder, Masha. Joined the team after the store opened in Belgrade. Responsible for technical matters, accounting and communication with contractors.
Husband of the brand’s founder, Masha. Joined the team after the store opened in Belgrade. Responsible for technical matters, accounting and communication with contractors.
Victoria Stevovich
Because creating jewelry is an art
Vicky, creative and operations manager of PROSTO.
Her organization skills and passion for art and everything new, sparked her interest in the project.
She grew up in a Russian-Serbian bilingual family.
In Moscow she graduated from Law School, and in London did Masters in Event Management.
She is also an artist and goes under the name V.Harver.
Vicky, creative and operations manager of PROSTO.
Her organization skills and passion for art and everything new, sparked her interest in the project.
She grew up in a Russian-Serbian bilingual family.
In Moscow she graduated from Law School, and in London did Masters in Event Management.
She is also an artist and goes under the name V.Harver.
Vicky, creative and operations manager of PROSTO.
Her organization skills and passion for art and everything new, sparked her interest in the project.
She grew up in a Russian-Serbian bilingual family.
In Moscow she graduated from Law School, and in London did Masters in Event Management.
She is also an artist and goes under the name V.Harver.
Vicky, creative and operations manager of PROSTO.
Her organization skills and passion for art and everything new, sparked her interest in the project.
She grew up in a Russian-Serbian bilingual family.
In Moscow she graduated from Law School, and in London did Masters in Event Management.
She is also an artist and goes under the name V.Harver.
Vicky, creative and operations manager of PROSTO.
Her organization skills and passion for art and everything new, sparked her interest in the project.
She grew up in a Russian-Serbian bilingual family.
In Moscow she graduated from Law School, and in London did Masters in Event Management.
She is also an artist and goes under the name V.Harver.
Vicky, creative and operations manager of PROSTO.
Her organization skills and passion for art and everything new, sparked her interest in the project.
She grew up in a Russian-Serbian bilingual family.
In Moscow she graduated from Law School, and in London did Masters in Event Management.
She is also an artist and goes under the name V.Harver.
PROSTO
Expanding horizons
Production
family
traditions of jewelry
art
Our history
Inspired by the hometown
In a class focused on drawing inspiration from art and surroundings, Masha realized the potential of combining research with visual imagery. Despite being surrounded by the vibrant energy of London, she felt compelled to weave the narrative of her hometown, Ekaterinburg, into her work. In Ekaterinburg, everyday life intersects with the legacy of constructivist architecture.
But yet these iconic landmarks often go unnoticed amidst the city's bustling streets. Notably, landmarks like Ekaterinburg’s Iset Hotel and White Tower stand as silent witnesses to the city's history, though their significance remains underappreciated. Through her jewelry designs, she aims to celebrate Ekaterinburg's rich history and architectural heritage, shedding light on its overlooked treasures.
Our designers
O Sh was founded by designer Olya Shee.
She spent many years working as a costume designer for theater and film, as well as a stylist for television.
Moonswoon creates jewelry with history, roots, and soul. The brand sees its mission in crafting pieces that share and spread love in this world. The philosophy of Moonswoon is love for the world around us, harmony, and the simple pleasure of being yourself.
Handcrafted brass jewelry by Dunja Marković, made using an ancient technique and inspired by traditional Serbian motifs.
is a night-born art jewellery brand exploring the body as a canvas for desire. Transforming metaphors of freedom, identity and hidden fantasies into sculptural objects that invite curiosity and spark conversation. Each piece is a miniature performance — crafted in small batches. Brand create kink, pleasure-positive world where jewellery becomes a statement of inner theatre and self-expression is the true luxury
O Sh
Moonswoon
RđA
OSE
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